Pro Soul

If you’re a musical artist wanting to further your career then you may think that the first thing you want for your act is to be signed to a major label and sell a ton of CDs. Unfortunately this sort of business model is just not realistic for the major labels any more, those days have gone in favour of artists doing their own promotion, marketing, engagement with their own fans and the majority of music will be digitally distributed. This is the “new” music industry.

Most artists will probably not have the necessary broad range of skills in order to take care of all promotion and management needs, this is where Pro Soul come in. As an artist you will probably wish to spend the majority of your time on your chosen field, not having to build your fan base or devote time to marketing your product. You need Pro Soul to take care of all aspects of getting your talent shown and distributed to the world, build and engage your fan base through the major social networks and even take responsibility for selling your merchandise at shows. The beauty of Pro Soul is that you tell them exactly what you want and they’ll consult on how to provide the solutions necessary for your musical career to progress.     

Depending on your subscription package, these are just some of the services Pro Soul can provide.

Marketing and Promotions
• Blog setup
• Blog writing and responses
• Professional bio writing
• Press copy writing
• Graphic design for promo materials (flyers, cards, Internet)
• Website design
• Website content development
• Photography and images
• Social networking configuration and integration (ReverbNation, Facebook, MySpace, Last.fm, Twitter, etc)
• Offline marketing assistance
• Radio airplay, follow up, and tracking
• Podcast airplay support

Search Engine Optimization
• Keyword, title, description and meta tag development
• Expert search engine keyword placement and submission
• Incoming links
• Other high search engine ranking services

Management
• Artist management
• Ad hoc and temporary management for specific projects

Product Development
• Concept development
• Referrals to musicians, composers, and other talent
• Mastering and finalizing of music tracks
• Package design, including CD content and file delivery
• Delivery format options and packages
• Digital distribution through major online retailers worldwide
• Local and national retail distribution
• Website online store setup for physical and digital products

Consulting
• Career development
• Music business 2.0 consulting with Jarome Matthew and other expert partners, such as Andrew Dubber, Gerd Leonhard, and Tim Sweeney
• Referral to professionals associates in life coaching, artist management, accounting, legal assistance

Licensing and Song Placement
• Referral to professional associates in advertising, TV, film, multimedia, and video gaming
• Electronic licensing options online for digital music

Live Performance
• Scheduling of show dates for local and national tours
• Booking of venue and show crew
• Coordinating supplement acts
• Event promotions
• Travel arrangements
• On-site CD and merchandise sales

Music Production
• Music production with in-house music producer (or referral to others as necessary)

Video Production
• Professional video production, including videography, editing, effects, and stock footage
• Background visuals for live performance
• Viral marketing videos

Music Conferences
• Music conference and showcase booking
• Event planning consultation
• Representation at music conferences and international seminars

Funding Applications
• Preparation of funding application materials for SOCAN, MITAP, Canada Council, and Videofact, among others
• Application development consulting
• Application submission
• Monitoring opportunities for funding from applicable programs

I urge you to try Pro Soul for all your music career needs. They’ll actually save you money.