It’s incredibly important to project the right image when you are attempting to introduce your company or idea to a potential client. Even when you are having repeated communications with an existing client, you need to present a consistent image in order convey the impression of continuity; it helps to promote repeat business. Of the many aspects of your presentation, one that may be overlooked is the presentation folder. A Presentation Folder is a manifestation of your business in print, and if you want to convey quality and consistency then it’s important that seemingly small details aren’t overlooked.
A Presentation Folder is a small part of your business or website that a client takes away with them and it’s vitally important to get it right. You can include many different types of information within your folder in long form or short snippets; multimedia like CDs and DVDs, business cards and other items, the best part is that they can be tailored to suit your exact needs and those of potential clients. Know your target audience and include the items and information that you know will interest them. Presentation Folders are such important basic items that they are often described as bread and butter items. I would consider them indispensable for a business of any size.
