‘Hottest’ New Phone for 2010 – HTC Desire The Hottest Phone for 2010 award is all about the phone that will create the most excitement among consumers. HTC unveiled the Desire at Mobile World Congress in February and it certainly caught the attention of many industry pundits. Since then it has been launched widely across most networks and retailers, and, backed by HTC’s biggest marketing push yet, is selling very well. In short, the general public seem to like it too. There was no question among the judges which handset should the cool phone, nothing is going to come through that hot this year,’ said one judge. ‘It has a broad appeal to the market and crosses a barrier because it is a phone for everyone. The Desire will take off through viral and word of mouth, because it has the looks and style and will create its own buzz.’ Another judge added: ‘HTC has definitely got the consumer excitement. Everyone has Google Maps on their phones for free. The look and style of the Desire is slick and is going to have a huge impact on the market.’ The Desire is a reworking of the Google Nexus One. But to most observers, the HTC Sense UI skin, coupled with the latest Android 2.1 platform, gives it the edge over the Nexus One. Its 3.7-inch AMOLED screen renders pages beautifully, and Qualcomm’s 1GHz Snapdragon processor makes it the fastest smartphone around. Its capacitive touch-screen is excellent and Android 2.1 supports multi-touch in the web browser. HTC has also added new software in the shape of Friendstream, which syncs Twitter, Facebook and Flickr accounts, streaming them into a single feed. The user’s contacts book automatically syncs contacts with their social network profile. The Desire is also very user friendly – it comes set up with internet and social networking. The HTC Desire’s top browsing quality, ease of use and customisation, speed and screen rendering makes this a phone for everyone. As such, the judges had no hesitation in naming it the Hottest New Phone for 2010
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